Official brand identity

Better tools.
A brighter tomorrow.

COSHUMA is an evidence-first AI and SaaS discovery platform. We help people compare tools, understand trade-offs, verify pricing and trial information, and move from too many possibilities to a clearer next decision.

COSHUMA brand mark

The idea behind the mark

Many possibilities, one clearer move

The larger blue form represents the wide field of software choices. The smaller light form represents a focused next move emerging from that field. Both point forward, expressing progress without using a literal arrow or letterform.

Designed around the product, not the spelling

The symbol is intentionally independent from the letters in COSHUMA. It is built around what the product does: reduce complexity, improve comparison, and help people choose with more confidence.

Clarity over hype

The mark uses a restrained system of deep navy, electric blue, cyan and white. It is designed to feel modern and optimistic without relying on generic AI imagery, metallic effects or decorative 3D styling.

Built to scale

The same symbol is designed to work in a browser tab, social profile, site header, document cover, business communication and large-format brand use.

Brand personality

Useful

COSHUMA should make software buying easier, not noisier.

Independent

Clear

Language should be direct, specific and easy to verify.

Forward-looking

The brand should feel current without chasing short-lived visual trends.

Official colors

Electric Blue
#2563EB
Accent Cyan
#06B6D4
Deep Navy
#0B1220
Neutral Gray
#64748B
Light
#F8FAFC

Logo previews

COSHUMA logo on light background
COSHUMA logo on dark background

Download official originals

Use the recommended PNG for Gmail, email signatures and everyday documents. SVG originals are available for scalable web and print artwork.

Communication templates

Document letterhead

A clean printable HTML document template for proposals, reports and partner materials.

Open document template

Usage rules

Do

Use the recommended PNG for email and documents, or the official SVG originals for scalable artwork. Keep clear space around the mark. Choose the dark wordmark for light backgrounds and the light wordmark for dark backgrounds. Preserve the original proportions.

Do not

Do not stretch, rotate, recolor with unrelated colors, add shadows, rebuild the symbol from letters, place the logo on visually noisy backgrounds without adequate contrast, use it to imply an affiliation that does not exist, or present a copied site or service as an official COSHUMA property. See the Brand & Content Usage Policy.